Senior Art Director · Tel Aviv
Crafting visual stories for happy brands and smiling people
Tsahi Harel, 15+ years shaping brands, campaigns, and visual experiences
Scroll
Tsahi Harel, 15+ years shaping brands, campaigns, and visual experiences
I'm Tsahi Harel, a Senior Art Director based in Tel Aviv with over 15 years of experience shaping bold and memorable visual identities for global brands and fresh startups.
My work sits where strategy meets aesthetics and turns a brand's purpose into something you can instantly feel, even before you read a word.
I believe great creative starts with a sharp idea and gets better through thoughtful and hands-on craft. Whether it's a brand system, a campaign or a digital experience, I bring curiosity, clarity and care to every brief.
Let's CollaborateBuilding cohesive brand systems from naming and positioning to full visual identity rollouts that communicate essence and create recognition.
Conceiving and directing campaigns that stop the scroll, from concept decks to final production across all touchpoints.
Directing digital experiences where visual hierarchy, motion, and interaction come together into something users remember.
Crafting print and editorial work, books, lookbooks, magazines, with the detail and craft the medium demands.
Embedding with in-house teams as a senior creative voice, elevating output, mentoring talent, shaping direction at scale.
Directing photography shoots for brands and editorial, including talent selection, set design, and post-production oversight.
Have a project in mind, a brief on the table, or just want to say hello? I'd love to hear from you.
